A recent strategic plan for the DC Commission on the Arts and Humanities notes that support for artists reinforces other economic sectors. The plan states, “A 2010 study commissioned by the DC Departments of Planning and Economic Partnership quantified that more than 90,000 individuals are employed in the creative sector. Creative employment provides over $5 billion in earnings and accounts for 10% of the District’s jobs base. Beyond direct jobs, creative industries and talent provide competitive advantage to other key DC industries.” Here are a few small investments that could enhance DC’s creative economy.
- Increase half price theater ticket sales
Washington DC has the second largest theater community in the nation, behind only New York City. Whereas New York City has a visually prominent and efficient half-price ticket program it wouldn’t be surprising if you didn’t know that Washington has a similar program. The city should engage the tech community in a competition to increase half price ticket sales, and program results should be monitored closely, quarter by quarter. There is no reason that a tech team, perhaps paired with Theater Washington, Destination DC, or even the Capital Fringe Festival, couldn’t increase half price ticket sales through modest one time support and effective ongoing partnership.